Enhancing disability sports through strategic partnerships

Various schools within the University of Malawi collaborate with different sectors and other universities, both international and local, on various projects that are beneficial to the country. Among these is Parasport Against Stigma (PSAS), a collaborative research project between Loughborough University and UNIMA’s School of Arts, Communication, and Design. On 3rd July 2024, a “Make Noise” workshop was led by Dr. Mufunanji Magalasi, the Executive Dean of the School of Arts, Communication, and Design. This workshop, held in Blantyre at Mount Soche hotel, focused on interacting with officials from various departments to discuss strategies for enhancing the dissemination of information regarding the participation of people with disabilities in sports.

The interaction attracted officials from different sectors, including the Malawi Paralympic Committee, the Malawi Council of Disability Affairs (MACODA), the Federation of Disability Organizations in Malawi (FEDOMA), the Department of Disability and Elderly Affairs under the Ministry of Gender, and journalists from various media houses.

During the workshop, Mr. James Chiutsi, the President of the Malawi Paralympic Committee, announced that four Malawian athletes with disabilities have qualified for the Paralympic Games. He stated that the workshop was organized to highlight the crucial role the media must play before, during, and after the Paris Games 2024. Chiutsi emphasized that, despite the qualification of these athletes, awareness and knowledge about the Paris Games remain limited in many communities.

“We encourage the media to disseminate this news extensively to the Malawian public, as this event is of great significance for the country. It is the very first time that our athletes have qualified,” he said.

He further emphasized that the committee is promoting inclusion in Malawi, advocating for the social integration of people with disabilities in all aspects of life, not just in sports.

Dr. Magalasi added that the widespread dissemination of information would raise awareness about the athletes who have qualified for the Paris Games. Once people are aware, they will be able to offer their support.

“When the nation talks about the athletes, they will be highly motivated. Due to the recognition from the media, they will feel proud and acknowledged as representatives of the country,” he stated.

The workshop included various activities such as group discussions, during which participants from various media houses shared their views on the best ways to disseminate messages about the Paralympics to diverse audiences.